Salma Hayek has officially redefined summer swim style—and the internet can’t look away. With her head-turning Sports Illustrated cover shoot, the iconic actress breathed new life into one of summer 2025’s breeziest, most nostalgic trends: crochet. Daring, glamorous, and effortlessly cool, Hayek’s itty-bitty two-piece proves that crochet swimwear isn’t just for lounging poolside—it’s the ultimate fashion flex in the water. Whether you prefer barely-there bikinis or want something more modest with a retro twist, this trend is here to make a splash.
Crochet goes from cottagecore to couture
For years, crochet had a reliable spot in the warm-weather rotation—showing up in beach cover-ups, oversized knits, and the occasional boho sundress. But in 2025, the trend is getting a sultrier spin. Salma Hayek’s shimmering crochet bikini from Alameda Turquesa was a masterclass in balancing delicacy with daring. Featuring intricate bust details and an ultra-flattering cut, her look served as a reminder that the netted material isn’t just breezy—it’s seductive.
This reinvention fits right into the wider 2025 aesthetic. The Chloé-girl revival has reawakened our love for 1970s sensuality—think free-spirited textures, sun-kissed skin, and a whisper of rebellion. Crochet, with its hand-crafted artistry and peekaboo sheerness, aligns perfectly. Only now, instead of simply tossing on a crochet dress for dinner, we’re diving straight into the water with it.
Swimwear gets bolder—but still wearable
Hayek’s version of the crochet bikini may land on the sizzling side of the spectrum—metallic threads, minimal coverage, and full confidence—but the beauty of this trend is its flexibility. For every barely-there bikini, there’s a one-piece option that’s equally stylish, just a little more modest. Brands like J.Crew and Free People are embracing the movement with structured crochet one-pieces that offer more support and sun coverage without compromising on the cool factor.
The open-knit fabric naturally feels elevated—offering dimension and detail that flat fabrics just can’t replicate. And despite its artisanal appearance, today’s crochet swimwear is built to last in the water, made with performance blends and modern construction. Whether you’re booking a beach vacation or lounging poolside with friends, crochet gives you the freedom to choose your comfort level while still turning heads.
Hayek-approved style meets real-life versatility
What makes this moment feel so transformative is the attitude behind it. Hayek’s Sports Illustrated shoot wasn’t just about showcasing swimwear—it was about embracing body confidence, owning your presence, and having fun with fashion. That spirit has clearly translated to a new wave of shoppers who are leaning into more expressive, less conventional swim styles.
Even self-proclaimed one-piece loyalists are reconsidering their limits. Crochet introduces texture, allure, and movement to swimwear in a way that feels equal parts effortless and intentional. Whether you go full glam like Hayek or opt for a minimalist crochet cut-out, the vibe is clear: summer 2025 is about stepping out of your comfort zone—with flair.
How to wear the trend your way
If you’re intrigued but not sure where to start, consider your usual swimwear preferences and level up from there. Do you live in your black one-piece? Try a crochet version in mocha or cream for a neutral-but-interesting swap. Love a high-waisted bikini? Opt for a crochet top with subtle beading or tonal contrast. Want to dip a toe in the trend? A mesh-knit sarong or open-weave swim skirt can give you the crochet look without committing fully.
With brands like Meshki, Beach Riot, and even mainstream retailers offering their own takes, there’s never been a better time to experiment. And whether you’re channeling Hayek’s heat or keeping things low-key, the message is simple: summer is for feeling beautiful, bold, and just a little bit breezy.
Crochet is no longer just a detail—it’s the whole look. And if Salma Hayek has anything to say about it, it’s the only swim trend worth packing in your suitcase this season.
