When Louis Vuitton does a revival, it doesn’t just bring something back—it reinvents it with cinematic flair. Two decades after its groundbreaking collaboration with Japanese pop art master Takashi Murakami first sent shockwaves through fashion, the house is turning the volume back up on its most iconic motif: the smiling cherry. And this time, it’s not just nostalgic—it’s next-level. Introducing Chapter 3 of the Murakami x Louis Vuitton collection: a limited-edition drop of over 70 dazzling pieces that merge play with prestige, and Y2K whimsy with timeless craftsmanship.
The return of an icon
First introduced in the early 2000s, Murakami’s cherry print became an instant emblem of fun, femininity, and fearlessness in a luxury world that often leaned minimalist. The original LV x Murakami collab shook the fashion industry with its bold color palette, cartoonish motifs, and East-meets-West cultural fusion. Now, 20 years later, Louis Vuitton is giving that legacy a fresh twist.
The new collection is a joyful tribute to the past and a statement about the future. The smiling cherries have evolved: now rendered in high-gloss, 3D textures and unexpected placements—from monogrammed leather bags to metallic embellishments. They’re not just printed—they pop, literally and figuratively. It’s a clever blend of nostalgia and innovation, and it’s clear Vuitton wants these cherries to be more than just a cute motif—they’re a lifestyle symbol.
Zendaya reimagined
To bring this fantastical world to life, Louis Vuitton tapped Zendaya—a modern icon of style and storytelling. Photographed by renowned duo Inez and Vinoodh, the campaign frames her as both muse and main character. Picture her reclining on a cherry-embroidered deck chair, styled in a cherry-dotted Capucines bag and glossy mules, with oversized fruit props turning the set into a playful fever dream.
Her presence adds a layer of freshness and power to the campaign. Zendaya doesn’t just wear the clothes—she transforms them into narrative. It’s part editorial fantasy, part Gen Z daydream, and 100% high-fashion spectacle. In an era where visual storytelling is everything, this campaign nails the balance between heritage and hype.
Design that plays with you
Louis Vuitton’s Chapter 3 collection doesn’t just rest on visual nostalgia—it surprises at every turn. The cherry motif is used in ways both subtle and extravagant: think mini Monogram bags with secret cherry zippers, or handbags with dangling cherry chains that feel like high-end toys. The attention to detail is obsessive, in the best way.
The lineup includes everything from the Speedy and Alma—two house icons—to newer silhouettes dressed up in cherry gloss. A blue denim capsule adds a laid-back edge, with embroidery on the Pochette Accessoires and Keepall 45 evoking road trips and pop culture throwbacks. Footwear lovers can find their summer statement in cherry-heeled mules, Monogram ballerinas, and platform sandals that scream poolside editorial. Accessories, too, have their moment: silk scarves with surreal prints, cherry-shaped charms that dangle like candy, and even a designer bicycle that feels more art piece than mode of transport.
A celebration of joy and collectibility
Beyond the drop’s obvious Instagrammability, there’s a strong collector’s energy to this launch. Louis Vuitton isn’t just selling fashion—it’s offering a piece of fashion history reimagined.
For longtime fans of the original Murakami collaboration, this is a chance to relive a legendary moment. For newcomers, it’s an invitation into the world of playful luxury—a reminder that fashion can (and should) still be fun.
That spirit of joy is key to what makes this collection special. In a market often dominated by minimalism or quiet luxury, the return of Murakami’s cherries feels like a vibrant counterpoint. It’s loud, it’s a little surreal, and it embraces color in a way that feels delightfully rebellious.
Why these cherries are set to go viral
Between Zendaya’s star power, the Y2K resurgence, and the collector-friendly drop model, the buzz around this campaign is more than justified. The fashion world is increasingly looking to the early 2000s not just for inspiration, but for emotional resonance—times when fashion felt a little less polished, and a lot more personal.
In that spirit, Louis Vuitton’s cherry revival lands at exactly the right moment. It taps into the TikTok-ified nostalgia boom while delivering genuinely fresh designs. From fashion creators to vintage collectors, expect to see these pieces popping up across feeds and closets alike. And yes—expect cherries everywhere. As the campaign gains momentum, the motif is likely to spill over into beauty, accessories, even home decor. Murakami’s cherries, once a niche reference for early-aughts obsessives, are now poised for a full-blown fashion takeover.
Final drop energy
This chapter marks the final edition of the LV × Murakami re-edition series, making it even more covetable. The message is clear: this isn’t just another capsule collection—it’s a milestone. A joyful, high-shine punctuation mark on one of fashion’s most iconic collaborations.
With Zendaya at the helm, the campaign doesn’t just honor the past—it reframes it for a new generation of style lovers who see fashion as both art and play. Whether you’re a day-one collector or a first-time admirer, one thing is certain: these cherries aren’t just sweet—they’re unforgettable.
