On a deeply chilly winter night in New York, a celebration of womanhood left a warm, intimate impression in SoHo. At the heart of the evening stood designer Alejandra Alonso Rojas and her latest project, Women in Alejandra Alonso Rojas, done in collaboration with photographer Anastasiia Duvallie.
For the project, Rojas selected a collection of women (Alina Cho, Divya Mathur, Priya Shukla, Marina Larroudé, Elizabeth Sulcer, Linda Rodin, Lilah Ramzi, and Novella Paghera) who embody strength, grace, and womanhood and more pillars of her ready-to-wear brand, which was founded in 2016. Each woman was photographed at home, surrounded by objects that encapsulated their spirit—and, of course, everyone was dressed in fabulous Alejandra Alonso Rojas pieces. (For example, Brazilian footwear designer Marina Larroudé was shot on a spiral staircase that wound upwards with pumps on steps.)
Last night, the designer brought all the women—IRL and their photos— together in a setup that read as an Alejandra Alonso Rojas moodboard brought to life. Hosted on a new, private floor of Manhattan hotspot Lucky’s, this gathering introduced Duvallie’s portraits to a stylish crowd.
Admiring the photos was a collection of Rojas’s muses, as well as a notable set of friends of the brand. Jason Wu, Tina Leung, Charlotte Sturm, and Dria Murphy—to name a few—mingled about, mixing with muses.
As guests made their way back out into December’s frosty air, they took with them the captivating sense of connection that Rojas instilled through her curated portraits.
