
When Iris Law was born, she, like so many other millennium babies, was immediately swaddled in Nova check. “I was taken home from the hospital in a Burberry baby carrier,” the model says, with a laugh. “That’s actually my earliest memory of the brand because we used to have a photo of it at home.” The daughter of actors Jude Law and Sadie Frost, Iris’s birth dovetailed with a specific idea of Englishness, exported via Noughties rom-coms. It’s an archetype that Daniel Lee seems keen to investigate at Burberry, bringing the traditional (albeit Instagrammable) Norman’s café from Kentish Town in north London to the Seongsu region of Seoul.

Cre: VOGUE