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Hershey’s Kisses’ New Flavor Is a Sweet Callback to a Nostalgic Breakfast Cereal

The tasty collaboration was announced on Monday, March 31, and will be available in stores nationwide

Hershey’s Kisses’ new collab is the “candy for breakfast” dream kids have always wanted.  

On Monday, March 31, the beloved chocolate company released a new flavor that’s sure to bring back nostalgic memories of childhood breakfast. Hershey’s Kisses’ new Cinnamon Toast Crunch-flavored candy brings together all the mouthfeels candy lovers will appreciate: smooth white creme with swirls of cinnamon sugar and graham-flavored cookie bits.

The creamy and crispy flavors all come together in Hershey’s iconic kiss shape, perfect for movie nights, road trips, or stashing in your desk drawer at work.  

Katie DeCapria, senior brand manager at the Hershey Company, noted in a press release that “Unexpected crossovers are having a moment” and called the new item a “flavor combo no one saw coming.”

Krispy Kreme Brings Back Hershey’s Chocolate Doughnut — and Introduces 3 New Treats from the Candy Brand!

Hershey's Kisses Cinnamon Toast Crunch
Hershey’s Kisses Cinnamon Toast Crunch. The Hershey Company

The new flavor comes in 9-oz. bags and is available in retailers nationwide.  

The cereal-flavored treat is just one of Hershey’s delicious collabs this year. Recently, the brand rolled out a chocolate collection of doughnuts with Krispy Kreme. The collection includes four doughnuts, namely the Salted Caramel Cheesecake Doughnut, the Chocolate Buttercreme Doughnut, the Chip Cookie Doughnut (topped with chocolate chip cookie bits) and the Chocomania. 

Hershey’s Kisses also recently released a Butterbeer-flavored candy inspired by the Harry Potter franchise and the popular beverage from the fictional wizarding world. The release is in line with “Butterbeer Season,” which is celebrated at Universal Studios theme parks from March 1 to May 31. 

As explained on the park’s official website, guests can taste a variety of Butterbeer-flavored treats at The Wizarding World of Harry Potter at both Universal Orlando Resort (including Hogsmeade and Diagon Alley) and Universal Studios Hollywood.

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