This week in fashion offers a compelling look into the ever-evolving world of style, storytelling, and innovation. From Loewe’s actor-led Fall/Winter 2025 Precollection campaign to Miu Miu’s upcycled collaboration with Oscar-winning designer Catherine Martin, fashion merges with cinema, sustainability, and artistry. Also making headlines are wellness-driven beauty experiences in Montauk, a visionary award for Nicholas Daley, and a cross-disciplinary celebration of artists by Chanel and the Tribeca Festival.
Loewe’s cinematic vision: Fashion meets character
Loewe has once again blurred the lines between fashion and performance in its Fall/Winter 2025 Precollection campaign titled Character Study. The Spanish luxury label recruited acclaimed actors Josh O’Connor and Greta Lee—both familiar faces to Loewe’s world—alongside global ambassador Yang Mi and French comedian Stéphane Bak, for a campaign that feels more like a short film than a fashion shoot.
Set in stark, domestic environments, the campaign evokes a mood of suspended time and quiet introspection. “Are they rehearsing, or studying their role?” Loewe asks in the press release. “Are they academics immersed in research, or writers in the midst of creation?” These questions frame the garments not only as pieces of clothing, but as extensions of inner worlds, designed for imagined lives. With its cinematic styling and actor-led cast, Character Study continues Loewe’s tradition of fusing intellectual depth with high design.
Miu Miu and Catherine Martin: Ghosts, glamour, and upcycled couture
In a marriage of sustainability and spectacle, Miu Miu has unveiled its latest Upcycled collection in collaboration with four-time Oscar winner Catherine Martin. Known for her production design on films like Moulin Rouge! and Elvis, Martin brings both visual richness and historical sensitivity to the project. The collection draws from vintage materials and early 20th-century French aesthetics, reinforcing Miu Miu’s commitment to circular design principles.
Martin didn’t just help design the collection—she also made her directorial debut with a haunting short film titled Grande Envie. The film, a ghostly love triangle, stars an ensemble cast including Callina Liang, Daisy Ridley, Jasmin Savoy Brown, Diana Silvers, Eliot Sumner, and Willem Dafoe. Through romantic visuals and a dreamlike tone, the film highlights the beauty and emotional resonance of the upcycled pieces, placing fashion in a cinematic narrative that is both timeless and timely.
Sisley Paris brings wellness to Montauk
For beauty lovers craving indulgence and tranquility this summer, Sisley Paris has arrived in Montauk, New York, with an immersive seasonal spa experience. The luxury French cosmetics brand has opened a pop-up location at the Montauk Yacht Club, transforming one of the club’s two-level cabanas into a waterfront retreat.
Guests will have access to Sisley’s signature plant-based skincare treatments, as well as makeup and hair care offerings. Appointments for the brand’s famed facials can be booked via the Montauk Yacht Club’s website, while a boutique on-site allows for leisurely shopping. “This special collaboration allows us to share our renowned facial treatments and comprehensive range of products with a discerning audience in one of the East Coast’s most iconic summer destinations,” said Jim Maki, President of Sisley Paris. It’s a seamless union of seaside luxury and French beauty expertise.
Nicholas Daley receives the Pratt Fashion Visionary Award
London-based menswear designer Nicholas Daley has been awarded the prestigious Pratt Fashion Visionary Award, a recognition of his ten-year journey pushing boundaries through style, identity, and cultural commentary. Known for his fusion of craftsmanship and music-influenced narratives, Daley used his acceptance speech to reflect on his creative path and those who’ve supported him.
“I’m still learning, I’m still going through this journey,” he said. “And that journey is only fulfilled by people in this room… people who’ve known me since the start.” Daley also highlighted the emotional significance of this year’s Met Gala and the accompanying Superfine: Tailoring Black Style exhibition—his first time being exhibited at the Costume Institute.
As a Black British designer, Daley spoke about the importance of storytelling through fashion. “I think we’ve always used clothing as a way to fight oppression and talk about our stories,” he said. The award not only recognizes Daley’s past work but underscores his role as a creative force shaping the future of menswear with purpose and pride.
Tribeca Festival and Chanel celebrate boundary-pushing artists
Continuing a long-standing partnership, Chanel and the Tribeca Festival have announced the 10 artists selected for the 2025 Artist Awards Program. Since its inception in 2005, the initiative has honored the synergy between visual art and filmmaking by gifting original artworks to the festival’s award-winning directors.
This year’s lineup includes a diverse roster of creatives—Alteronce Gumby, Faith Wilding, Jane Dickson, Jeffrey Meris, Lauren Halsey, Marilyn Minter, Naudline Pierre, Raúl de Nieves, Simphiwe Ndzube, and Tuan Andrew Nguyen—whose work spans painting, sculpture, multimedia, and performance. Curated by Zoe Lukov, the program celebrates the cross-pollination of disciplines, underscoring New York City’s continued role as a nexus of global creativity.
In keeping with the Tribeca Festival’s mission to revitalize and redefine post-9/11 New York’s cultural scene, the Artist Awards Program continues to be a meaningful gesture of how film and art intersect—not just in museums or galleries, but in the hands of those shaping the future of storytelling.
A week of creative convergence
From surreal fashion campaigns and historically rich upcycled collections to community-driven wellness pop-ups and recognition of underrepresented voices, this week in fashion underscores one key theme: fashion is more than fabric. It’s a form of cultural dialogue, an artistic expression, and a deeply personal statement. Whether on screen, on the runway, or at a spa by the sea, fashion continues to push boundaries—and tell stories that matter.
