In the ever-evolving global beauty industry, where aesthetic standards are constantly being defined and redefined, Mai Phan Makeup Artist emerges as an artistic institution – a fusion of class, individuality, and a mission to train internationally-minded makeup professionals. Founded by Mai Phan, a master makeup artist with over 20 years of experience and the top choice of numerous Vietnamese celebrities, the academy is more than just a beauty studio. It is a creative incubator, a source of inspiration, and a place where passion for the craft is ignited, shaping the future of hundreds of students each year.
Journey of creating icons: When art leads the way for a personal passion
Born from a deep passion for beauty, Mai Phan embarked on her makeup artistry journey in 2004 – a time when the concept of professional makeup was still relatively new in Vietnam. Continuously learning and refining her skills through both Asian and European techniques, she gradually developed her own distinctive style: meticulous, sophisticated, and respectful of individuality.
With over two decades of experience, Mai Phan has worked with top celebrities such as Mai Phuong Thuy, Do My Linh, Thanh Lam, and Duong Hoang Yen. More than just a makeup artist, she is regarded as the artist behind the spotlight – one who understands the personality of each face and helps them shine with their own natural beauty.
Mai Phan Academy: Where the “architects of beauty” are nurtured
Located in the heart of Hanoi, Mai Phan Makeup Artist Academy is a hub for young talents passionate about beauty and dedicated to pursuing a career as professional makeup artists. What sets the academy apart is its highly personalized training model, which combines in-depth theory, hands-on practice with real models, and real-world experience at major events.
Students are not only trained in technical skills but also inspired by life philosophies, professional attitudes, and personal brand development strategies. Many of them have become prominent makeup artists, working at major studios, running their own businesses, or participating in fashion shows both domestically and internationally.
Bold aesthetic mindset: Harmonizing international trends with the Vietnamese marks
Mai Phan firmly believes that makeup is an art that enhances individuality, not a tool to “hide flaws” or blindly follow fleeting trends. She skillfully blends international styles—from the bold European aesthetic to the soft Korean look – to create the most suitable beauty for each individual.
With deep expertise in cosmetics, she prioritizes high-end brands with excellent hydration properties, well-suited for Vietnam’s climate, such as Nouba (Italy), Makeup Forever, MAC, and Bobbi Brown. Her technique emphasizes harmony, elegance, and modern sophistication, making it especially ideal for artists, brides, and contemporary women.
Mai Phan Makeup Artist and the aspiration to elevate the Vietnamese makeup industry
Mai Phan goes beyond being just a lecturer or makeup artist – she carries the ambition of cultivating a generation of Vietnamese makeup artists capable of thriving on the international stage. Her academy consistently updates global trends, organizes specialized workshops, collaborates with leading cosmetic brands, and connects with renowned international experts.
In the future, Mai Phan aims to expand her professional training ecosystem, establishing international-standard practice spaces and creating comprehensive development opportunities for young talents. Guided by the philosophy that “Beauty does not mean uniformity – true beauty is when each person embraces their own uniqueness” she not only enhances her clients’ appearance but also plays a role in redefining the value of beauty in modern society.
Minh Hang | Cameron Truong
