Miss & Mister Celebrity Vietnam 2025 is not just a beauty pageant; it is a strategic, symbolic initiative in redefining the values of modern beauty and the spirit of global citizenship. Organized by Crystal Star Entertainment, a pioneer in the cultural and entertainment industry, this year’s competition continues to affirm the mission of elevating the image of young Vietnamese people in the flow of international integration.
Crystal Star 2025 press conference – Opening event for the strategic journey
Held at Galleria Center, Ho Chi Minh City, the Crystal Star 2025 press conference was not only the official announcement of Crystal Star Entertainment’s key projects for the year but also a gathering space for prominent figures in entertainment, beauty, and media. With the participation of numerous beauty queens, kings, supermodels, celebrities, and industry professionals, the press conference became an important media highlight, marking a strong turning point for CSE in its journey to elevate Vietnamese beauty.
During the event, CEO Vu Thai, along with advisors and media representatives, unveiled the development direction for the 2025 program series. Among these, Miss & Mister Celebrity Vietnam 2025 plays a strategic role as a key foundation in shaping the next generation of national representatives at international arenas.
Strategy to redefine Vietnamese beauty
Building on the success of the previous season, Miss & Mister Celebrity Vietnam 2025 returns with a professional appearance, nationwide scale, and a clearer global orientation than ever before. It is not just a beauty contest, but a program this year with a strategic focus on creating a new beauty model – where beauty is tied to intelligence, responsibility, leadership, and commitment to the community.
With the theme “Warrior Beauty”, the competition becomes a large-scale platform for the youth to demonstrate resilience, assert individuality, and spread positive energy through practical activities. From stage performances and social interactions to community projects and personal branding, each contestant is expected to be an ambassador carrying the mission of inspiring others, aiming for a humane, creative, and sustainable society.
Miss & Mister Celebrity Vietnam 2025, therefore, goes beyond the framework of a beauty contest. It is a foundation for creating a young cultural workforce – individuals who meet the criteria to represent the nation, participate in regional and international forums, and become iconic figures for a dynamic, modern, and ambitious Vietnam that aims to reach beyond its borders.
Professional, nationally renowned journey
Taking place from July 4 to 18, 2025, the competition spans three strategic locations: Ho Chi Minh City, Phan Thiet, and Binh Duong – leading centers of culture, tourism, and creative industry. This is not just a contest but also a series of cultural, social, and artistic activities that help spread the values of Vietnamese identity.
With a total prize value of over 3 billion VND, the program not only invests heavily in the stage, content, and communication but also focuses on professional training, personal branding, and skill development for the contestants. This marks a step forward in raising the standards of the beauty pageant industry in Vietnam, promoting integration and sustainability. Miss & Mister Celebrity Vietnam 2025 is closely connected to contemporary societal issues. Rather than merely celebrating external beauty, the program focuses on activities related to community responsibility, environmental protection, gender equality, and mental health.
Through community projects, inspiring campaigns, and rounds connected to real-life experiences, each contestant has the opportunity to demonstrate their role as global citizens – creators, not just image representatives. From here, human values, empathy, and the spirit of sharing are spread powerfully and sustainably, more enduring than any crown.
Launching pad for international integration
With the direction of professionalization and international integration, Miss & Mister Celebrity Vietnam 2025 is positioned as a strategic launching journey that brings prominent faces of Vietnam’s youth closer to global beauty and cultural standards. From foundational skills such as stage performance, media communication, to strategic elements like personal brand building and self-positioning in the international community, contestants are not just participants in the competition but the core of the process that shapes the image of modern Vietnam on the global beauty map.
In addition, the competition is supported by a network of prestigious experts in entertainment, fashion, media, education, and personal development. This partnership not only creates a well-rounded, systematic training ecosystem but also plays a role in creating a sustainable development environment for young talents. Miss & Mister Celebrity Vietnam 2025, therefore, is not just an art competition but a strategic symbol for the aspiration to go further, for the spirit of integration through culture, beauty, and creativity of Vietnam’s youth in the era of globalization.
