In a lavish, three-night escapade to Morocco’s Amanjena resort, Jean Paul Gaultier gathered a vibrant cast of creatives and tastemakers to celebrate its boldest fragrances yet—Le Male Elixir, Le Male Elixir Absolu, and Gaultier Divine Le Parfum—in true JPG fashion: theatrical, unapologetic, and unforgettable.
The spirit of the house
Few fashion maisons can blend theatricality, sensuality, and inclusivity with the kind of flamboyant finesse that defines Jean Paul Gaultier. From corset-clad runway icons to sailor stripes on global catwalks, Gaultier has never shied away from spectacle. But in Marrakesh last week, the house channeled its signature exuberance into something more immersive: a celebration not only of scent but of identity, community, and joy.
A three-day extravaganza unfolded at Amanjena, the serene yet opulent resort on the outskirts of the Red City. Guests—ranging from Hollywood’s rising stars to digital creators and queer icons—were invited not just to witness, but to embody the spirit of Gaultier. Think candlelit feasts under the Moroccan stars, belly dancing around opulent pools, and hours spent in expressive looks, all doused in the latest additions to the Gaultier fragrance family.
At its core, the trip wasn’t just about luxury—it was about liberation. Attendees came together like family, in all its complex, chosen, and chaotic forms, under the banner of one of France’s most audacious fashion houses. “Gaultier has always been about freedom of expression,” one guest said. “This felt like a celebration of that freedom—through scent, fashion, and shared experience.”
A star-studded Caravan
The guest list read like a Gen Z fantasy casting call. Josie Totah, the ever-brilliant actor and comedian, was there to charm the crowd with wit and irreverence. So were the Atanga twins, social media’s favorite fashion-forward siblings, and Nicholas Scarpinato, whose visual storytelling has captivated millions.
Also in attendance: style savant Everett Williams, content creator Joe Floww, the mesmerizing Rae Sada, and Dylan Mulvaney—whose presence always brings elegance and effervescence. The vibe? Somewhere between avant-garde runway and after-hours dreamscape, with cigarette smoke curling through the air like a signature fragrance.
Miss Benny brought glamor. Gigi Goode brought the drama. Drew Ray Tanner brought his signature charm, while Gage Gomez, Sarah Cohen, Tefi Pessoa, Matt Wille, and Buddy Keaton kept the energy alive from sunrise to sunset. Yet amid all the dancing, draping, and debauchery, the true stars of the evening weren’t people—they were perfumes.
The power of scent
Three fragrances took center stage at Amanjena, each a distillation of Gaultier’s ethos in a bottle. Le Male Elixir—a reimagining of the house’s iconic masculine scent—smoldered with warm woods, tonka bean, and tobacco, offering an intoxicating mix of sweetness and strength. Le Male Elixir Absolu took that intensity even further, a bolder, more opulent expression that lingered like a sultry memory.
On the feminine end of the spectrum stood Gaultier Divine Le Parfum, a floral-amber creation that felt both celestial and carnal. Worn by many of the weekend’s guests, the fragrance turned heads with its combination of jasmine, salted caramel, and a velvety musk base. It was perfume as performance—bold, unapologetic, and utterly addictive.
Throughout the weekend, these scents permeated every space: on wrists, necks, scarves, and linens. They became part of the landscape, like notes in the wind or secrets whispered between new friends. “It felt like we were walking through a living fragrance campaign,” one attendee joked. And in a way, they were.
Fashion as a family affair
While the focus may have been fragrance, fashion was never far behind. Guests arrived in archive and custom Gaultier looks—corsets, mesh, embroidery, sailor stripes, leather, tulle—all playing into the brand’s legacy of gender fluidity and boundary-pushing silhouettes.
There was no official dress code, but the energy was pure Gaultier: irreverent, sultry, theatrical. “The great thing about JPG is that you’re never just wearing clothes,” said stylist and guest Everett Williams. “You’re wearing a mood, a fantasy, a whole story.”
Indeed, this wasn’t a typical brand trip. It was a curated dreamscape, one that blurred the lines between marketing, memory, and mythmaking. Jean Paul Gaultier didn’t just bring influencers to Morocco—it brought them into the heart of its universe, where scent becomes identity and fashion becomes family.
Marrakesh, reimagined
Why Marrakesh? The choice was deliberate. Long a muse to designers and creatives—from Yves Saint Laurent to Pierre Bergé—this desert city offers a sensorial overload of color, texture, and culture. For Gaultier, it was the perfect canvas: intricate, intoxicating, endlessly inspiring.
The team transformed Amanjena into a surrealist stage, punctuated by North African motifs and French eccentricity. Each night carried a new theme, a new mood, a new dimension. Guests wandered through arched corridors, lounged in silk-draped courtyards, and toasted beneath lantern-lit palms. More than a fragrance launch, this was an odyssey—an escape from the ordinary into a universe of excess and enchantment.
Jean Paul Gaultier’s Marrakesh takeover was, on paper, a fragrance celebration. But in reality, it was a declaration of intent. The brand may be decades into its existence, but it remains as fearless and fabulous as ever—still embracing the outsiders, still telling bold stories, still turning scent into statement.
