From June 28 to July 5, 2025, Singapore will host South East Asia Fashion Week (SEA Fashion Week) – a large-scale event aimed at repositioning the Southeast Asian fashion industry within the new structure of the global market. As a platform connecting creativity, commerce, and culture, SEA Fashion Week 2025 is not just a showcase, but a strategic coordination mechanism for the regional fashion value chain, fostering regional integration and elevating international influence.
Southeast Asian fashion: From local identity to a global reference frame
SEA Fashion Week 2025 is a convergence effort of over 100 brands from more than 15 countries, featuring designers, buyers, industry experts, and organizations from France, the USA, Germany, Switzerland, Italy, Japan, Bulgaria, Brazil, and the entire ASEAN region. Organized by Magaras Asia, the event will take place at Singapore EXPO – Hall 5, providing an ideal environment for fashion entities to share knowledge, expand markets, and connect the innovation ecosystem.
Prominent brands participating include: Diane – Paris, Philip Karto (USA), RilCreed (Hong Kong), De Marquet (Switzerland), Pegada (Brazil), Peter Kaiser (Germany), Fetchavie (Singapore), Les Artists (Italy), Junona (Bulgaria), Paloma Lacaci (Spain), Ubusuna熊本 (Japan) – reflecting a balance between heritage and innovation, between high-end products and commercial potential.
The highlight of the week is the B2B Trade Show series (June 30 – July 1) – a central business platform connecting brands directly with the global buyer network. The exhibition space is designed as “identity touchpoints”, where each collection not only represents aesthetic trends but also tells the story of the industry’s development – blending technique, culture, and local growth models.
Market development through experience – Shopping navigated as cultural communication
From July 2 to 4, SEA Fashion Week will host the Shopping Event – an open interactive space for the public, where limited collections, handcrafted designs, and creative cultural products are accessible as a multi-layered aesthetic experience.
Unlike traditional display models, the Shopping Event develops under the philosophy of “retail as curated storytelling” – where each product, booth, and brand is presented as a visual story. Customers are not just purchasing products; they are invited to join the creative journey of designers, from the source of inspiration to the structure of the ideas. Personalization and cultural communication become core elements, helping SEA Fashion Week establish sustainable relationships between brands and the community.
Performance as a tool of cultural policy
With a series of continuous shows, SEA Fashion Week positions the runway not only as a platform for creative expression but also as a strategic discourse on aesthetics, identity, and the social role of fashion. Southeast Asian designers are encouraged to showcase independent perspectives on sustainability, diversify gender expression, preserve local materials, and restructure traditional values in the digital age.
Each collection is a structure of dialogue – where music, lighting, body language, and stage technology are harmonized to convey layers of meaning beyond the visual form. SEA Fashion Week 2025 is a statement that fashion shows are not merely entertainment or marketing, but can be a strategic tool for the development of the creative culture industry.
Buyer Program – Professional support mechanism for regional trade
As part of strengthening industry trade, the Buyer Program is specifically designed for international buyers, with hospitality and support standards on par with top fashion weeks. The program offers a dedicated Buyers’ Lounge, personalized schedules, full logistics services, and priority access to target brands.
Each corporate representative will enjoy benefits including: airfare reimbursement (up to 250–300 SGD depending on the country), one night at a standard hotel paid by the organizers, priority access to the B2B Trade Show, and invitations to VIP activities (June 28–29). To ensure transparency and effectiveness, the program applies to only one representative from each company, with the requirement to attend at least one day of the trade show and complete registration by July 1. Reimbursement will be processed within 7–10 working days.
SEA Fashion Week 2025 is not just a fashion show event, but a growth model for the Southeast Asian fashion industry – where culture, market, technology, and creativity are interconnected within an internationally scaled organizational structure. This is a necessary step for the region to enter the phase of restructuring the fashion industry towards a multi-pillar, sustainable, and leadership-driven approach.
📍Detailed information on the event and registration:
Website: seafashionweek.magaras.com
Instagram: @southeastasiafashionweek
